Photography is, more often than not, created without the end use in mind. A beautiful vertical portrait that has to live in a horizontal space. An interior that you want to live in, but you are unable to read a the body copy that must overlay the image. The only stock image available of the subject is less than dazzling. With attention to final layout, images can be recomposed, color corrected and elevated to higher quality, thus emphasizing in harmony with what your design is out to accomplish. Through understanding a clients brand, images can be enhanced to fit in that realm, rather than the other way around.
Samples images from Forbes Magazine